15. I’m already doing well in my career — why should I use a coach?

That’s a fair question. The Chicago Bulls have had an on-staff fitness trainer available to all players during each NBA season, yet Michael Jordan chose to pay a personal fitness trainer to work out with him daily at his home—can anyone argue with his results? Likewise, successful people everywhere know that success is an ongoing process, and that they must continually improve or they will backslide—they can’t stay even very long.

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