3. I know I can use your help, but I’m not sure I can afford you.

For anyone thinking about hiring me, ask yourself the following question: How many new clients do you need to add to have my coaching pay for itself? Get out your calculator and do the math. Also, consider that you’ll learn business building skills from me that you’ll keep using for the rest of your career—the next 10, 15, 20 years or more—what’s that worth to you? And if you’re thinking, “I’ll hire you when my business gets better”—you’ve got it backwards: Your business will get better when YOU get better.

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