Monthly Archives: June 2021

From Dull to Delight: Turning Clients into Promoters

“’Everybody can be great because anybody can serve.” Martin Luther King, Jr. In his book Purple Cow, Seth Godin gives examples of businesses that are so remarkable that people are literally remarking about them to others. Yet how many businesses are offering remarkable experiences? This kind of service can be likened to Supreme Court Justice Potter…
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